8
Sep

Google Adsense is a great way to make a nice, passive, hands free income from the internet & it can be one of the best ways for to get your feet wet if you’re new to the world of internet marketing.

What is Google Adsense?

Google Adsense is Google’s website ad network publishing program. Website owners who want to promote their website more on Google, sign up for Google Adwords. They create ads, & then set how much they want to pay each time someone clicks on their ads. These Adwords ads can display on the main Google search page, or on any of the sites in Google’s content network.

Now the Google content network is where you can make money…very good money in fact.

When you sign up for Google Adsense, Google provides you with some website code that you place on your site. Using this code, Google is able to display the Adwords ads on your site as well. Each time someone clicks on an ad on your site, Google pays you a share of the money that the advertiser pays them for each click.

Why Should You Use Google Adsense on Your Site?

Once set up, Google Adsense provides a great, hands free source of income for you & it’s very easy to get started. All you need to get going is a website domain name, website hosting, WordPress & a few articles – this should only cost you about $15.

You don’t need to be able to sell anything or design flash looking websites (in fact many successful Adsense sites are actually quite ugly)…all you need to be able to do is write some good content (articles etc.) for your site & give it a bit of promotion in the search engines. As soon as someone just clicks on one of your ads, you get paid.

…& considering many advertisers are willing to pay up to $20 or $30 for each & every click for certain keywords, it can mount up quite quickly!

You can also use Adsense as an extra income source on other sites you already have.

How Do You Get Started With Adsense?

It’s completely free to sign up for Google Adsense & you can do this right now by clicking here.
Next thing you need to do is some keyword research to find some keyword phrases that get a few thousand exact match searches each month, are paying a reasonable amount for each click but don’t have too much competition.

When you’re first getting started, the free Google Keyword Tool (appears to link to Adwords but will redirect to the keyword tool once signed in)  is the best place to do your keyword research. In fact I have quite a few other keyword research tools these days & I still use the GKT quite a lot :) !

Now Google seem to have changed things just recently, so that you need to be logged into a Google account to use the keyword tool – a free Gmail account should be all you need though (let me know if this isn’t the case).

How much should a keyword pay per click?

At least $1 is a pretty good ball park figure to start with. Yes, there are many keywords that pay much higher than that but they can also be too competitive.

Once you’ve decided on what keyword phrase/s you want to build your site on, it’s time to find a suitable domain name.

A few basic rules that I’ve found have worked well for my Adsense sites include:

  • Try to get a .com, .net or .org domain name.
  • Include the main keyword phrase you’re targeting in the domain if possible – this helps with getting good rankings.
  • If the non-hyphenated version of the domain name isn’t available, the hyphenated version is ok as well.

Next step is to sign up for web hosting. Personally, I recommend HostGator.

Then, install WordPress on your site & find yourself a good Adsense theme. There are many good free & paid themes to choose from – when first starting out, a free one should do you fine until you start making some money.

After this, you can start creating some content for your new site. For starters, I’d write about 5 articles, about 400 to 500 words each, all targeting different keyword phrase/s that you’ve chosen from your keyword research.

Upload them to your site & also submit them to some of the better article directories like EzineArticles, GoArticles, ArticlesBase, Idea Marketers & Amazines. By submitting the articles to the article directories, you’re helping to build back links to your site – the more, good quality back links you can build to your site, the better your search engine rankings will be and the more traffic you’ll get.

Make sure you’ve correctly added the Adsense code to your site & the Adsense ads are displaying as they should.

Depending on what other website promotional techniques you use, it can take anywhere from a few days to a month or 2 before you start seeing much traffic to your site. So what do you do in the meantime?

Keep promoting & build more sites!

Now it’s not too difficult to get an Adsense site to the point where it’s earning $5 a day. $5 a day may not seem like much, but…you just start building more $5 a day sites.

Once you have 10 of these $5 a day sites, that’s $50 a day or around $350 a week. Build 30 of these sites & that’s $150 a day or $1050 a week. Are you starting to see the potential of building Adsense sites?

I haven’t been able to go into every little bit of detail about building an Adsense empire of your own, but hopefully this is enough to get you started. As always, if you have any questions at all, just ask in the comments and I’ll get back to you asap.

Category : Adsense

11 Responses to “Google Adsense…Getting Started With Your Adsense Empire”


Vince September 9, 2011

Great article Rachel.
I’ve started using Adsense and like it. I wonder though why some day I have more expensive clicks than others.
I’d like to learn more on how to optimise Adsense revenue.
Cheers,

Nadia September 17, 2011

Hi Rachel, thanks for the article, sounds really good. This may be a silly question but when you say – create some content and write some articles – do you mean just write anything? As in, just make something up as long as the text includes the keyword phrases you’ve chosen?

Thanks, looking forward to your reply..

    admin September 19, 2011

    Hi Nadia,

    The content you write doesn’t have to be brilliant quality (ie. A grade Yr 12 English quality :) ), but it should still be a good, readable article that makes sense.

    For a few of my Adsense sites, I’ve outsourced some of the article writing to the Phillipines to Filipinos with a good understanding of English…as English is their second language, the writing isn’t as good you might get from a native, English speaker, but it can still be easily understood & provides a bit of useful information.

    Another couple of things to consider is when ranking sites, Google also takes into account the amount of time people spend on them. If your site is made up of some pretty random text, that doesn’t make sense to people, they won’t stay very long. Also, once your Adsense earnings increase to a reasonable level, it’s not uncommon for Google to do a manual review of your account & sites…so if your pages don’t provide any useful information that’s actually on the topic of your keywords, you’ll probably get banned pretty quickly.

    Cheers

    Rach

Nadia September 20, 2011

Hi Rachel

Thanks for that info. How often would you say it’s necessary to change/up-date or review the website content? or can it just be ‘set and forget’..?

Thanks for getting back to me.. you’re advice is much appreciated.

Cheers
Nadia

    admin September 21, 2011

    Hi Nadia,

    To a certain extent it depends on what niche your in – if you’re in a very competitive niche, you might find it beneficial to update the site maybe once a week (just 1 new article, YouTube video etc.), but if you’re in a not so competitive niche you might be able to pretty much leave it once you’ve added your initial content without losing too much ‘Google love’.

    With most of my sites, I try to update them at least once a week…but this doesn’t always happen!

    Cheers

    Rach

Nadia September 24, 2011

Hi Rachel,

Me again!… Have you ever encountered any problems with outsourcing the article writing? The English may be ok but how can you be sure about plagiarism/copyright breaches? Once you put it on your site, you’re responsible for it, right? I have found istaff for outsourcing as well as freelancer.. and copyscape for plagiarism scanning – have you heard of any of these, any thoughts?….

Thanks
Nadia

    admin September 26, 2011

    Hi Nadia,

    Illegal copying of content is pretty widespread across the net, so while I definitely don’t recommend doing it (not ethical & not good for your rankings), in general you shouldn’t run into any serious issues if an outsourcer provided some plagiarised content (as long as it didn’t make up the whole site). If the owner of the content found it, you might get an email asking to remove it, but that would probably be it.

    I’ve heard of Freelancer, but not iStaff – I’ve had pretty good success with oDesk & VWorker so tend to stick with them most of the time. oDesk has been best for me for article writing etc., while VWorker has been better for graphic design, web coding & those things.

    Copyscape is your best bet when checking any outsourced articles for plagiarism & is what I run all my outsourced articles through before I pay for them. Copyscape isn’t foolproof though & unfortunately doesn’t always seem to pick up on everything…but it should be able to identify any serious cases of plagiarism most of the time.

    Cheers

    Rach

Nadia October 3, 2011

Hi Rachel
As you suggested, I’m using the Google Keyword Tool.. how do I find how much a keyword pays per click? Is it by using the ‘traffic estimator’? If it is, it asks me to nomiate a ‘max CPC’ but that’s assuming I’m nominating the amount I want to pay per click, not what this keyword is paying per click.. did that make sense? Also, do I always search ‘Australia’ (it defaults to UK alot). Help! (this whole thing is trickier than I anticipated but I’m not giving up..!!). Also, what are your thoughts on Wordtracker?
Thanks,
Nadia :-)

    admin October 5, 2011

    Hi Nadia,

    You need to look at using the Keyword Tool – in most place the link for the Keyword Tool is just above the Traffic Estimator tool. When you’re logged into your Google account, & using the Keyword Tool, the approx. cost per click will be displayed in the far right hand column of the results. This information won’t be displayed if you’re using the Keyword Tool and not logged into your account.

    When researching Adsense sites, 99% of the time I’ll look at the results from all countries, as I usually don’t target the sites specifically to Australia or another country.

    I’ve subscribed to Wordtracker several times over the years (usually for a month or 2 here and there), but haven’t used it for quite a while. I guess I feel there’s other free & paid keyword research tools (Google Keyword Tool, SEOBook Keyword Tool, Market Samurai, etc.) that can do pretty much the same thing for a fraction of the price!

    Glad to hear you’re not giving up You’ll get there eventually if you just keep on going with it! :)

    Best wishes

    Rachel

Jim October 23, 2011

Hi Rachel
Some great info here. I have had a look at adsense and am going to give it a go. Have some ideas for topics which I am researching. Do you know of any good samples sites that I may have a look at so that I can get a better feel for what my end product needs to look like.
Also I have down loaded word press but it confuses the hell out of me and I dont really know what I am doing. Can you recommend any free tutorial sites that simplify the process.
Regards
Jim

    admin October 25, 2011

    Hi Jim,

    If you type the search phrase ‘suvs with 3rd row seating’ into Google, the first 2 organic search results that come up are sites specifically made for Adsense. Personally, I don’t design my sites quite like those 2 (I prefer to have more content), but they’d probably be doing quite alright.

    Have you had a look at my WordPress setup guide yet? I’ve written a free PDF (with screenshots) that goes through the process of setting up WordPress which might be useful for you – you can access the WordPress tutorial here. There are other sites out there that have WordPress tutorials on them, but I haven’t actually used any myself so can’t really recommend any.

    Best wishes

    Rachel